Social Media and the Dispersion of Authority

McKinsey's article on "Building Private Sector Diplomacy" has interesting implications for all organisations. http://www.mckinseyquarterly.com/Building_private-sector_diplomacy_2450

Social media has 'dispersed authority' and customers and stakeholders are now not merely 'price-takers'.

Engaging with customers/clients is now truly about 'inter-action' and the more flexible and responsive an organisation is, the better it will survive change.